Today, Néstor Sirvent, a men's Jeans/Trousers buyer, came to our team with a request. He had heard about our fitting sessions with the Jeans team and felt he could use our help. His team made changes to an existing model of trousers: new fabric with special performance characteristics: no wrinkles, easy iron, etc. However, they were afraid to replace the old model with this new one because it had more polyester than the previous one, which gave it a shinier look, and slightly more artificial and plastic touch.
We agreed on developing a guerrilla test in a store, to gather some customer impressions on the new models.
This is the first time someone from the Product team asked us to perform research on