Lourenço Viana

As a Service Designer and Researcher for a big fashion company, my mission is to make sure everybody has the right knowledge about the users we're designing for. I also believe in radical collaboration as a mindset to create better products and experiences.

As a Service Designer and Researcher for a big fashion company, my mission is to make sure everybody has the right knowledge about the users we're designing for. I also believe in radical collaboration as a tool to create better products and experiences.

These are some of the projects I’ve been part of:

Design Lab Days →
Favourites →
My purchases →

A very short version of my journey.

/2002/

At the age of 15 I chose to focus in Art studies. It meant a whole new world for me, filled with fears, challenges, and learnings.

/2006/

After a few months in Architecture School in Lisbon I felt the urge to face new creative challenges abroad.

/2007/

Film School in Barcelona was probably one of the biggest challenges in my academic life. It showed me the power of team work and how every little detail of a project has to contribute to a bigger story.

/2011/

Social media and websites became part of my daily life. These years set the foundation of my knowledge and interest in online business.

/2013/

I wanted to play a bigger role in website creation and I decided to specialize in Interaction Design. This would become my main career focus for the next years.

/2016/

As a designer, I felt I was compromising my work if I didn’t get feedback from users during the process. This made me start running user tests in-house at Mango and help develop UX Research for both online and cross-channel projects.

/2017/

As we kept learning from our users, it was clear for everyone at the Mango UX team that our users didn’t distinguish between physical and digital. We needed to broaden our scope of action when designing services that were evolving beyond digital.

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